Where does money come from? Your phone.

Money doesn’t come from a phone.It’s earned.

Kids watch money appear with a tap — they never see what it took. EarnIt shows them the other half. Real jobs earn a real weekly wage, big jobs are worth more than small ones, and everything they want has a price in effort as well as pounds. By the time they have a card of their own, they’ll know what money costs.

Coming soon toiPhone & iPadNotify me Watch the film

Coming soon · launch price £6.99 ~~£19.99~~ for a limited time · one-off, whole family · iPhone & iPad

No ads No accounts for your kids Nothing leaves your family

Wednesday 12-day streak

Hi Ollie

£1.80of £5.00

Make your bedWaiting…×2

Empty the dishwasherWaiting…×5

Brush your teethWaiting…×2

Tidy your roomWaiting…×5

Saving forFootball boots · £45≈ 9 weeks’ work · 43 dishwashers

Ollie emptied the dishwasher

Worth 5 shares of this week.

ApproveHand back

Saturday, in the shop

Can I have these boots? They’re forty-five pounds. Just tap your phone. £45 = about 9 weeks’ pocket money — or 43 × emptying the dishwasher.

The lesson tap-to-pay skipped

To a nine-year-old, a price is just a number.

Forty-five pounds says nothing about where forty-five pounds comes from. Most money apps start after that — a card, a balance, a budget. EarnIt starts before it, with the part a price tag hides: money is stored-up effort.

Effort they can see turning into money.Every job they do moves the week’s pot, and they watch it fill. Nothing arrives from nowhere.

Not all jobs are equal.Cleaning out the rabbit hutch is worth more than making a bed — and they can see exactly why.

Everything has an effort price.Worked out from their own pot and their own jobs, shown when they save — and again at the moment they spend, when it matters most.

The film · 60 seconds

Why we built EarnIt.

Not to track chores. To raise kids who know what money really costs — and who get noticed for the things money can’t buy.

Watch with sound onEvery word is on screenMore videos →

How it works

One loop. Four steps. About two minutes a day.

You set it up once. After that the app does the reminding, the maths and the record-keeping — and you do the one thing only a grown-up should: say “yes, that’s done.”

STEP 1

Say what a week is worth.

Pick chores from a library of forty, or write your own. Big jobs get more weight. Your weekly outlay is a number you chose — not a surprise on Sunday.

STEP 2

They tick it off.

Their board shows what’s due today, in a theme they chose. Some jobs come with step-by-step guides, so “done” means done properly.

STEP 3

You approve. One tap.

From the notification, the Lock Screen or a widget. Approving is the only thing that turns work into money — so a tick is a claim, not a payment.

STEP 4

Payday settles the week.

The money splits into Spend, Save and Give. A plain-English recap says exactly why they got what they got. Sunday takes about ten seconds.

See how it all works

Fair, and they can check it

Not 50p a job. A share of the week.

Most apps price every chore — which quietly teaches a child that a job they don’t fancy isn’t worth doing today. EarnIt shares out a weekly pot by how much of the week’s work got done. Big jobs pay more. And they can see exactly why.

It also knows why a job didn’t happen:

Missed — the only one that costs them anything.

Let off — you excused it. No harm done.

Never came up — no full dishwasher, no job. Not their fault.

Away, or at their other home — a fortnight in Spain isn’t a fortnight of skiving.

Ollie’s week · £5.00 pot

£0.00

×5Tidy your room

×5Empty the dishwasher

×3Feed the rabbit

×2Make your bed

×2Brush teeth, both

Their side

Built to be played, not administered.

One app, two sides. On a child’s own phone it opens straight onto their board. And it grows up with them — four genuinely different experiences, not one screen with bigger buttons.

AROUND 5–7

Younger

One job at a time. Big pictures, very few words. Coins to count, not decimals. Enormous celebrations.

AROUND 8–10

Standard

The quest board: today’s jobs, the week’s money on a ring, a streak and a companion that grows.

AROUND 11–13

Older

Everything on one screen. Stats, levels, and money they can move between their own pots.

14 AND UP

Teen

Led by earnings and goals. The confetti steps back; the numbers step forward.

MatchdayGalaxyArcadeDinoBalletPirateLaboratorySpeedwayUnicornNinjaStardust+ 19 more

Explore the kids’ side

Only EarnIt does this

Two homes? Handled.

Around one in four UK families with children is a single-parent family, and lots of kids split their week between two houses. Every other pocket-money app assumes one house and one adult who owns the money. EarnIt doesn’t.

Each home runs its own EarnIt.Own chores, own money, own rules. Neither parent can see — or overrule — the other’s.

One child across both.One combined balance, one streak, one set of badges — with a per-home breakdown underneath.

A care schedule inside the maths.Week on, week off? Chores are only expected when they’re actually there. No red crosses for days at the other house.

How two homes works

Care schedule: a week here, a week away — Friday to Friday.

Beyond chores

Kindness. Honesty. Turning up.
Noticed. Never paid for.

Pay a child for being kind and, the research says, they get less kind. So EarnIt keeps a second economy money can’t touch. You write down the moments you saw — in your own words — and they grow a light that only ever goes up.

KindnessHonestyEffortCouragePatienceRespectHelpfulnessGratitudeResponsibilityCuriosity

It only goes up.A wobble rests a value for the day. It never takes anything away.

It’s never money.It unlocks themes and growth. It can’t be spent or cashed in.

No league tables.No scores, no sibling comparisons. Ever.

Noticed by Dad · 14 March You helped Jack with his reading without being asked. That was really kind. Kindness · Glow

Spark

Glow

Shine

Bright

Radiant

Beacon

Our promise

Nothing about your family leaves your family.

There’s no EarnIt account, no EarnIt server and no company holding data about your children — because there’s nowhere for it to go. Your household lives on your devices and syncs through your own iCloud.

No ads.Not now, not later. The app never wants your child’s attention for longer than the two minutes a day it’s useful.

No accounts.No emails, no passwords, no date of birth. A child joins with a code or a QR scan from your phone.

No tracking.No analytics, no third-party code of any kind. Not even on this website.

Coming soon

Be first to know when it lands.

EarnIt is in testing with real families now. Leave your email and we’ll send you one message on the day it’s on the App Store.

Launch price · limited time only

£6.99~~£19.99~~

One-off. No subscription.
The whole family: every child, every device.
No ads. No in-app purchases.

Teach them what money really costs.

Ten minutes to set up. A week of ordinary life to see the difference.

Coming soon toiPhone & iPadNotify me Read the guide